Although the company did not release the actual sales figures, it is expected to be the biggest turnover in 80 years business. During the period, the company reported a 5% growth in market share. The company said that 90 percent of its growth was through the sale of Parle-G.
Parle-G Biscuit Company Profits on Lock-down; Business Tactics
Although the company did not release the actual sales figures, it is expected to be the biggest turnover in 80 years business. During the period, the company reported a 5% growth in market share. The company said that 90 percent of its growth was through the sale of Parle-G.
Mayank Shah, head of Parle Products' category, said the company's efforts to expand its supply chain in rural areas for the past 24 months were beneficial in the ensuing lockdown.
Reports suggest that the benefits offered to workers, including travel allowance, helped boost production.
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